It's what you say & how you say it is what defines a brand's experience and promise
'Technology is a glittering lure' - Don Draper
An era when ideas were created and sold like dreams which people wanted to live and believe in.
A Perfect Package of Talent, Passion & Heart
they came, they saw and they changed the way people think
Creative Minds can push boundaries only if the brands let them do so
Brands are like emotional & engaging stories that can only come to life through amazing advertising
The Game Changers
Heroes are recognised for their bravery, boldness, efforts, sometimes attitude, but most of all how their actions and decisions the world today & tomorrow.
The art of exceptional storytelling
Droga5 has done it again and again.
Advertising in this day & age is about maintaining the message & the medium relationship like never before
Having an attitude gives you the boost in self confidence, the adrenaline peak to run a 10K in half the time, the rush of blood through the head.
There are good times & bad times, but none of these times is ever permanent and it is exactly this attitude that will drive the progress & success of the Saudi Arabian hospitality industry in 2017.
Advertising is not only about being relevant to the latest trends, but making sure that the brand is relevant to the target audience the brand is communicated to.
You might have the best of ideas or the most amazing insights, but it is of no use if the people you are talking to are not listening to you.
Music plays a very influential part in how we think about things, how we respond & react, as it is a very strong behavior controller triggered by us.
A beautiful visualisation of an intense, yet highly functional ad film for a famous, yet not so high-end brand.
The treatment, the VO & the messaging are all on the money.
A beautiful execution that thankfully got all the appreciation on the local and international level.
VANS - once a legend, always a legend #OffTheWall