Be Relevant - The Trick To Your Brand's Success

Brand enthusiasts believe in developing a robust and lasting strategy that can not only evolve with time but also make their brand relevant to the lives of the desired target audience.

Marriott is one hospitality brand that truly believes staying in line with time and the modern day trends, no matter how evolved they get. 'The Black List' video series Autograph Collection Hotels by Marriott is yet another proving point that brands need to evolve and be relevant;

http://www.adweek.com/brand-marketing/judy-greer-and-aisha-tyler-talk-about-their-favorite-movie-lines-in-autograph-hotels-new-video-series/