2016 was a fascinating year for those who love and thrive on great advertising.
Abdul Samee is a Dubai born & bred intellectual who has been a part of the Middle East region's Mad Men industry for more than a decade, working on and managing renowned local, regional and international brands.
All in ADVERTISING
2016 was a fascinating year for those who love and thrive on great advertising.
Mercedes has always been at the helm of redefining and adapting to technology.
The award season is like the moment of truth for advertising agencies
A good strategy is the key behind a good win
Brand enthusiasts believe in developing a robust and lasting strategy
The New York Times is one of the most well renowned and respected news brand.
Denny's as a brand just knows how to connect with the food lover in you
There is no doubt that decision making has taken a huge shift.
There are brands who advertise for the sake of exposure, awareness & most importantly selling.
It's what you say & how you say it is what defines a brand's experience and promise
An era when ideas were created and sold like dreams which people wanted to live and believe in.
they came, they saw and they changed the way people think
Brands are like emotional & engaging stories that can only come to life through amazing advertising
Heroes are recognised for their bravery, boldness, efforts, sometimes attitude, but most of all how their actions and decisions the world today & tomorrow.
Advertising in this day & age is about maintaining the message & the medium relationship like never before
Advertising is not only about being relevant to the latest trends, but making sure that the brand is relevant to the target audience the brand is communicated to.